Academic Catalog

IS783 SOCIAL MEDIA ANALYTICS

Course Code: 9010783
METU Credit (Theoretical-Laboratory hours/week): 3(3-0)
ECTS Credit: 8.0
Department: Information Systems
Language of Instruction: English
Level of Study: Graduate
Course Coordinator: Assoc.Prof.Dr. TUBA TAKAYA TEMZEL
Offered Semester: Fall and Spring Semesters.

Course Content

The phenomenal growth of social media has created new market opportunities. Companies can easily reach masses and can respond to their customers` needs promptly. It is therefore important to have an understanding of customer needs and plan ahead, which can be only achieved with social media analytics tools. This subject has also gained significant attention from many disciplines. For example, social media is also used in emergency management, environment monitoring and disaster management.

This course will examine several aspects of social media particularly analysis of user profiles, behaviors, influences, networks and information diffusion. It will show how existing tools, AI, natural language processing and data mining methods can be used to study these topics. The course will focus on the extraction, processing and interpreting the relevant information from social media particularly from business point of view.