THEA301 MEDIA ECONOMICS
| Course Code: |
6430301 |
| METU Credit (Theoretical-Laboratory hours/week): |
3(3-1) |
| ECTS Credit: |
5.0 |
| Department: |
Music And Fine Arts |
| Language of Instruction: |
English |
| Level of Study: |
Undergraduate |
| Course Coordinator: |
Lecturer YEÞÝM ÇAPLI |
| Offered Semester: |
Fall Semesters. |
Course Content
The course will explore the history and current practices of media systems both in Turkey and abroad. The students will be acknowledged by examining the particular strengths and weaknesses of broadcast television and print industry, media corporations, and audience research and therefore will able to evaluate and analyze the current trends in mass media and how the media market is operated and consumed.
