Academic Catalog

BUS476 RETAILING

Course Code: 3530476
METU Credit (Theoretical-Laboratory hours/week): 3(3-0)
ECTS Credit: 6.0
Department: Business Administration
Language of Instruction: English
Level of Study: Undergraduate
Course Coordinator: Lecturer Dr. BURÇAK ÖZOÐLU
Offered Semester: Fall Semesters.
Prerequisite: Set 1: 3530271
The course set above should be completed before taking BUS476 RETAILING .

Course Content

The course aims to give the student an appreciation of the constant change and development in retailing. It introduces the students to basic qualitative and quantitative retail management concepts provides the student with current examples of retailing concepts in action: improves the student’s skills in analyzing competitive situations and marketing opportunities.
Prerequisites: BUS 271.