Academic Catalog

BA5724 ADVANCED MARKETING RESEARCH

Course Code:	3125724
METU Credit (Theoretical-Laboratory hours/week):	3(3-0)
ECTS Credit:	8.0
Department:	Business Administration
Language of Instruction:	English
Level of Study:	Graduate
Course Coordinator:
Offered Semester:	Fall and Spring Semesters.
Prerequisite:	Set 1: 3122701 , 3124717 Set 2: 3122701 , 3125717 Set 3: 3124717 , 3125702 Set 4: 3125702 , 3125717 Set 5: 3124717 , 3160371 Set 6: 3125717 , 3160371
One of the sets above should be completed before taking BA5724 ADVANCED MARKETING RESEARCH .

Course Content

This course aims to provide the students with an in-depth understanding of the research process and its practical applications in the marketplace. The course highlights the technical and academic concepts underlying business research, while at the same time attempting to develop a keen understanding of when, why, and how to use marketing research for more effective managerial decision-making.