Academic Catalog

BA4729 MARKETING OF FINANCIAL PRODUCTS AND SERVICES

Course Code:	3124729
METU Credit (Theoretical-Laboratory hours/week):	3(3-0)
ECTS Credit:	6.0
Department:	Business Administration
Language of Instruction:	English
Level of Study:	Undergraduate
Course Coordinator:
Offered Semester:	Fall and Spring Semesters.
Prerequisite:	Set 1: 3122701 , 3122802 Set 2: 3125702 , 3125802
One of the sets above should be completed before taking BA4729 MARKETING OF FINANCIAL PRODUCTS AND SERVICES .

Course Content

Attributes of financial services; marketing environment of financial services ,financial consumer; financial products, pricing of financial products and services; promotion and distribution of financial products and services; product development; market segmentation; customer satisfaction; regulatory environment; strategic marketing of financial products and services.