BA4725 BRAND MANAGEMENT
| Course Code: | 3124725 |
| METU Credit (Theoretical-Laboratory hours/week): | 3(3-0) |
| ECTS Credit: | 6.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Undergraduate |
| Course Coordinator: | Assoc.Prof.Dr. EMÝNEGÜL KARABABA |
| Offered Semester: | Fall Semesters. |
| Prerequisite: | Set 1: 3122701
Set 2: 3125702 Set 3: 3160371 |
| One of the sets above should be completed before taking BA4725 BRAND MANAGEMENT . | |
Course Content
The course provides a thorough understanding of branding processes in the 21st century. In the first part of the course, consumers and their behavior with regard to brands will be examined. Also, social role of brands as cultural, ideological, and political objects are discussed in the class. In the second part of the course, managerial concepts such as brand equity, brand identity, brand types, corporate branding, brand extensions, and brands and innovations are covered.Prerequisites: BA 2701.