BA4721 RETAILING
| Course Code: | 3124721 |
| METU Credit (Theoretical-Laboratory hours/week): | 3(3-0) |
| ECTS Credit: | 6.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Undergraduate |
| Course Coordinator: | |
| Offered Semester: | Fall Semesters. |
| Prerequisite: | Set 1: 3122701
Set 2: 3123701 |
| One of the sets above should be completed before taking BA4721 RETAILING . | |
Course Content
The course aims to give the student an appreciation of the constant change and development in retailing. It introduces the student to basic qualitative and quantitative retail management concepts; provides the student with current examples of retailing concepts in action; improves the student’s skills is analyzing competitive situations and marketing opportunities.Prerequisites: BA 2701.