Academic Catalog

BA5718 INTERNATIONAL MARKETING

Course Code: 3125718
METU Credit (Theoretical-Laboratory hours/week): 3(3-0)
ECTS Credit: 8.0
Department: Business Administration
Language of Instruction: English
Level of Study: Graduate
Course Coordinator: Lecturer DENÝZ ÇALIÞ
Offered Semester: Fall Semesters.
Prerequisite: Set 1: 3122701 , 3125702 , 3160371
The course set above should be completed before taking BA5718 INTERNATIONAL MARKETING .

Course Content

The course introduces the student to the global marketing environment including the global economy, cultural forces, and the political and regulatory climate, explores how managers analyze global opportunities, buyer behavior, competitors, and marketing research, describes global marketing strategies, foreign market entry options, and the global implications of managing the marketing mix.